Do you think direct response marketing is outdated and ineffective? Many experts certainly don’t agree, and attest to the practice’s effectiveness in engaging more customers and increasing revenue. Small businesses serving only local markets, in particular, would find this strategy highly beneficial.
Why Direct Marketing Is Still Relevant
The use of postcards has long been done to reach target customers straight at their homes or places of business or work. It allows you to receive immediate feedback to your invitation, or to quickly assess how your customers respond. While technology-driven or online marketing techniques like mobile marketing and email ads may have more proponents, direct marketing still shows its effectiveness in reaping a better response from consumers.