Everything can now be found on the Internet, including details on choosing the right products and service among many brands. It has become a valuable tool in marketing that reaches and influences more customers online, even beyond local communities.
With progressive email and content marketing methods, most companies, even small start-ups, fail to acknowledge that information dissemination of brands used to be done through traditional direct mailing. Contrary to popular belief, this process has never gone away, and in fact is still in use even among corporate giants, albeit not as popular as before. While the Internet offers countless possibilities of virtual interaction, it can never replace the timeless worth of human communication on a more personal and direct level.