Despite being an excellent marketing tool, the Internet can never provide the valuable fulfillment of customer interaction in a more personal level. Traditional marketing practices may be hard to implement in today’s digital age, but they bring the business to its target consumer closer and eventually foster a lasting relationship.
Back then, the only way to promote a business’ products or special offers is either through public presentations or demos, or sending snail mails to individual houses. With the easy accessibility of the Internet through various devices, it is often believed that many old-school marketing practices have already been rendered obsolete—but that is not the case. Direct mail services have never left the marketing scene and are still as effective as other existing solutions due to its personalized appeal to recipients.