Generation Y, also referred to as Millennials, is a highly mobile generation of young adults. These people, born from 1982 through 2000, are coming of age and are of high interest to business owners who want to grow their sales and brands. While Generation Y has grown up in the digital age, Denver marketing firms can help business owners reach this savvy generation of consumers through direct mail marketing campaigns using these three helpful methods.
Use Behavioral Patterns
A marketing services firm can help you understand and use the behavioral patterns of the Millennials that you desire to target in your marketing campaign. Understanding these behavioral patterns can help to ensure that your direct mailings are successful.