Three Highly Effective Ways to Use Direct Response Marketing Online

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Every time that you see the iconic Nike swoosh logo, a small voice in your head tells you to, “just do it,” which is the company’s slogan. Nike is just one of thousands of companies that use branding as a way to excite customers and make sales. If you own a retail website, you might try using direct response advertising or marketing instead. This forms a connection with customers and makes them want to take action right away. You can use this form of marketing in a few simple ways.

Offer an Email Newsletter

An email newsletter is a simple and effective way to get the attention of shoppers visiting your site. Most digital newsletters send registered users notifications before an upcoming sale and provide them with discount codes that they can use later.
http://www.plumbmarketing.com/blog/three-highly-effective-ways-to-use-direct-response-marketing-online

Direct Mail Services: The Best Types of Coupons for Your Mailings

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While the Internet is gaining in popularity as a way for consumers to find the information they need and the discounts they desire on products and services, regular mail is still a leading way to reach large numbers of people in a targeted and personalized way. People still make that daily trip to their mail boxes with great anticipation of what might be inside to capture their interest. Direct mail services make it easy for you to create a customized campaign in a particular area or to reach a specific population, such as senior citizens. Consider these types of coupon offers to include in your mailings on your next marketing campaign.

Buy-One-Get-One Free

Buy-one-get-one free offers allow new customers to experience more than just one of your products or services. This gives you a chance to increase future sales by showcasing some of your best items.
http://www.plumbmarketing.com/blog/direct-mail-services-the-best-types-of-coupons-for-your-mailings

3 Ways to Reach Generation Y Consumers with Help from Marketing Firms

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Generation Y, also referred to as Millennials, is a highly mobile generation of young adults. These people, born from 1982 through 2000, are coming of age and are of high interest to business owners who want to grow their sales and brands. While Generation Y has grown up in the digital age, Denver marketing firms can help business owners reach this savvy generation of consumers through direct mail marketing campaigns using these three helpful methods.

Use Behavioral Patterns

A marketing services firm can help you understand and use the behavioral patterns of the Millennials that you desire to target in your marketing campaign. Understanding these behavioral patterns can help to ensure that your direct mailings are successful.
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Know How Direct Mail Marketing Can Help with Your Branding Efforts

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Branding should be at the heart of any of the Denver marketing services you choose to use for your marketing efforts. The good news is that existing marketing efforts you may already be employing, like direct mail marketing, can be tailored to help boost brand recognition and loyalty.

Connecting with Your Audience

Direct mail marketing offered by prominent Denver marketing firms can be trail and error in the initial stages until you know which customers are responding to your efforts, although test mailings can help define your audience. Brand loyalty can be established through direct mail marketing by:

• Addressing customers by name in an appropriate manner
• Sending out mailings likely to be of interest to recipients
• Including non-marketing efforts like “thank you” cards for recent orders
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Tips on How to Make Direct Mail Services Work to Promote Your Business

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Denver, CO is home to about 600, 158 people. This provides plenty of potential for you to generate consistent leads and sales. However, quality is more important than quantity when using direct mail services.

How to Convince People to Read Your Mail

People do not receive as much mail as they did before email marketing was invented. However, you still have to design your letters, fliers and postcards in a way that makes people want to read them.

The best way to improve your mailing list reading rate is to keep the message as short as possible. For instance, you could just send a post card with a coupon on it that offers a free trial. If you choose this promotional method, you will want to include a phone number, address or website where the person can sign up for the trial.
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Marketing Firms See Direct Mail as a Key to Success for Businesses

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The era of the Internet has undoubtedly changed the direct marketing industry, with businesses everywhere now having a wide range of promotional channels at their disposal. This does not mean, however, that the seemingly old-school idea of direct mail marketing is no longer relevant.

On the contrary, marketing experts see direct mail marketing as a way for businesses to get new leads to their websites and eventually generate increased sales. There are numerous reasons why direct mail marketing can work wonders for your business the same way other channels can.
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Gain New Customers by Sending Them Standout Direct Mail Postcards

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E-mail and social media marketing may slowly be gaining popularity, but most small businesses still see a world of opportunity with direct mail campaigns. Surprising as this may sound for others, direct mail marketing actually gains a 25 percent response rate among audiences, compared to the 23 percent garnered by e-mails.

One way to ensure some attention and a response from a prospective customer is by sending them a postcard. Postcards are inherently intriguing for most people, since these evoke a desire for them to read the message on the back and learn more. You must create a postcard that’s both engaging and eye-catching, make it standout from other items in the mail, otherwise your recipient wouldn’t even bother to take a close look.
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How a Small Business Can Stand Out Using Direct Response Marketing

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Do you think direct response marketing is outdated and ineffective? Many experts certainly don’t agree, and attest to the practice’s effectiveness in engaging more customers and increasing revenue. Small businesses serving only local markets, in particular, would find this strategy highly beneficial.

Why Direct Marketing Is Still Relevant

The use of postcards has long been done to reach target customers straight at their homes or places of business or work. It allows you to receive immediate feedback to your invitation, or to quickly assess how your customers respond. While technology-driven or online marketing techniques like mobile marketing and email ads may have more proponents, direct marketing still shows its effectiveness in reaping a better response from consumers.
http://www.plumbmarketing.com/blog/how-a-small-business-can-stand-out-using-direct-response-marketing

Custom Marketing: Direct Mail Services to Relate Better with Consumers

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Despite being an excellent marketing tool, the Internet can never provide the valuable fulfillment of customer interaction in a more personal level. Traditional marketing practices may be hard to implement in today’s digital age, but they bring the business to its target consumer closer and eventually foster a lasting relationship.

Back then, the only way to promote a business’ products or special offers is either through public presentations or demos, or sending snail mails to individual houses. With the easy accessibility of the Internet through various devices, it is often believed that many old-school marketing practices have already been rendered obsolete—but that is not the case. Direct mail services have never left the marketing scene and are still as effective as other existing solutions due to its personalized appeal to recipients.
http://www.plumbmarketing.com/blog/custom-marketing-direct-mail-services-to-relate-better-with-consumers

Marketing Services in Denver: Direct Mailing for a Personal Reach

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Everything can now be found on the Internet, including details on choosing the right products and service among many brands. It has become a valuable tool in marketing that reaches and influences more customers online, even beyond local communities.
With progressive email and content marketing methods, most companies, even small start-ups, fail to acknowledge that information dissemination of brands used to be done through traditional direct mailing. Contrary to popular belief, this process has never gone away, and in fact is still in use even among corporate giants, albeit not as popular as before. While the Internet offers countless possibilities of virtual interaction, it can never replace the timeless worth of human communication on a more personal and direct level.
http://www.plumbmarketing.com/blog/marketing-services-in-denver-direct-mailing-for-a-personal-reach