Every time that you see the iconic Nike swoosh logo, a small voice in your head tells you to, “just do it,” which is the company’s slogan. Nike is just one of thousands of companies that use branding as a way to excite customers and make sales. If you own a retail website, you might try using direct response advertising or marketing instead. This forms a connection with customers and makes them want to take action right away. You can use this form of marketing in a few simple ways.
Offer an Email Newsletter
An email newsletter is a simple and effective way to get the attention of shoppers visiting your site. Most digital newsletters send registered users notifications before an upcoming sale and provide them with discount codes that they can use later.